New research shows the power of direct mail

New research shows the power of direct mail

In a world where social media, e-mail, texting and electronic communication has become the norm, direct mail may seem outdated and old-fashioned.  But direct mail still has a number of advantages over its ethereal competitors. One of the biggest advantages of direct mail is that it has a physical presence.  A well-designed, high-quality printed piece is more likely to be saved, shared with friends and […]

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