New research shows the power of direct mail

New research shows the power of direct mail

In a world where social media, e-mail, texting and electronic communication has become the norm, direct mail may seem outdated and old-fashioned.  But direct mail still has a number of advantages over its ethereal competitors. One of the biggest advantages of direct mail is that it has a physical presence.  A well-designed, high-quality printed piece is more likely to be saved, shared with friends and […]

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Make a strong first impression with digitally printed business cards

A business card often provides the first impression of your brand to your prospects, so you want to make sure your card is memorable for all the right reasons. Here are a few tips to ensure you make the most of a small space:   Don’t take the DIY approach. Yes, you can print your own business cards on a laser or inkjet printer, but […]

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That’s not what it looked like on my computer …

That’s not what it looked like on my computer …

Ever wonder why certain colours look different in print and on your computer screen? This is because they use very different types of colour management systems. Commercial printing uses the CMYK process. Computer monitors use the RGB system. CMYK refers to the four ink colours used in color printing: Cyan, magenta, yellow and black. Originally colour printing was produced on metal plates, and each colour […]

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Demystifying file types

JPG, EPS, PSD, PDF, TIFF: What is the difference between file types, and which one should you use for high quality printing? There are many different types of file formats, so it can be confusing to know just which one is best for printing. Typically, JPG files are not suitable as the resolution tends to be too low for printing purposes.  JPG files compress the […]

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