Another Xtremely happy customer!

Last month we received a message from a client who needed a job done ASAP.  The message came in at around 10 am that they required a podium sign for an event that they were hosting that evening.  The sign from the previous year had an old logo on it that did not match the new branding, and with over 350 of Toronto’s top public relations […]

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New research shows the power of direct mail

New research shows the power of direct mail

In a world where social media, e-mail, texting and electronic communication has become the norm, direct mail may seem outdated and old-fashioned.  But direct mail still has a number of advantages over its ethereal competitors. One of the biggest advantages of direct mail is that it has a physical presence.  A well-designed, high-quality printed piece is more likely to be saved, shared with friends and […]

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Make a strong first impression with digitally printed business cards

A business card often provides the first impression of your brand to your prospects, so you want to make sure your card is memorable for all the right reasons. Here are a few tips to ensure you make the most of a small space:   Don’t take the DIY approach. Yes, you can print your own business cards on a laser or inkjet printer, but […]

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That’s not what it looked like on my computer …

That’s not what it looked like on my computer …

Ever wonder why certain colours look different in print and on your computer screen? This is because they use very different types of colour management systems. Commercial printing uses the CMYK process. Computer monitors use the RGB system. CMYK refers to the four ink colours used in color printing: Cyan, magenta, yellow and black. Originally colour printing was produced on metal plates, and each colour […]

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5 ways to use print for greater impact

With most of our daily communications have migrated to e-mail, websites and text message, printed material has become a novelty.   Because fewer businesses continue to invest in print, those that do stand out all the more.  And, contrary to popular belief, print is still relevant and desirable (as discussed in our previous blog post).  Creating innovative print pieces as part of your promotional strategy can […]

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Demystifying file types

JPG, EPS, PSD, PDF, TIFF: What is the difference between file types, and which one should you use for high quality printing? There are many different types of file formats, so it can be confusing to know just which one is best for printing. Typically, JPG files are not suitable as the resolution tends to be too low for printing purposes.  JPG files compress the […]

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Digital vs. offset printing: Which should you choose?

Digital vs. offset printing: Which should you choose?

When deciding what method of printing to choose for your projects, there are a number of considerations to take into account. Although Wikipedia lists over 20 different types of printing technology, digital and offset printing are the most commonly used methods. What is offset printing? Offset printing is the type of printing that uses metal plates to transfer ink onto paper.  Images are transferred to […]

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